[Changes to the Privacy Policy]

We may revise our privacy policy without prior notice to our customers. If there are any significant changes, we will notify you in an easy-to-understand manner on this website or in our storefront.

[Handling of personal information]

We will handle personal information obtained through our website or directly from customers as follows:

<Purpose of use of personal information>

The purposes for which personal information is used by our company are as follows. Our company will not use personal information beyond these purposes. In the unlikely event that it becomes necessary to use the information for purposes other than those listed below, we will notify you again or obtain your consent.

(1) Purpose of use of your personal information

1. (1) To authenticate your identity
2. (2) To provide the various services provided by our company (hereinafter referred to as the "Services") to customers and to communicate related thereto.
3. (3) Delivery of e-mail newsletters (only if requested by the customer)
4. (4) To send greeting cards, catalogs, etc.
5. (5) To carry out operations related to product returns, repairs, and collections
6. (6) Regarding customer information registered as shipping address information, for the purpose of shipping products and sending information on products and services of our company or our partner companies, etc.
7. (7) To provide information about our company that we deem useful to you, or information about products and services of advertisers and our partner companies, and to carry out marketing, etc.
8. (8) To conduct questionnaire surveys for quality control of the Service and analyze the results
9. (9) To contact customers regarding matters that significantly affect the operation of the Service (including, but not limited to, major changes or temporary suspension of the content of the Service).
10. (10) To provide customer information and purchase information to payment processing companies and credit card issuers for the purpose of preventing fraudulent use.
11. (11) Depending on the e-commerce platform we use, to provide customer information to third parties who provide services on our behalf, such as payment processing, data analysis, email transmission, hosting services, and customer service, as well as to service providers affiliated with such third parties (collectively referred to as "e-commerce platform service providers," including third parties located overseas ).
12. (12) Personal information provided to us through social networking services such as Yahoo!, Facebook, Instagram, and Twitter will be used for our advertising and sales activities.
13. (13) To investigate the results of affiliate programs using statistically processed information
14. (14) To contact customers to request their consent regarding the handling of their personal information
15. (15) Customer information obtained through gift campaigns will be used to send gifts to winners and to process applications.
16. (16) To accept reservations for customers to visit our store
17. (17) To manage various events held by our company
18. (18) To respond to inquiries from customers
19. (19) To prepare anonymous or pseudonymized information for the purpose of compiling statistical information
20. (20) To improve customer service at stores

(2) Purpose of use of personal information of employees and their families

1. (1) For the purpose of our personnel management and wage management (including payroll processing and expense settlement processing for savings accounts, life insurance, pensions, labor union fees, etc.)
2. (2) For internal communication, notifications, announcements, etc.
3. (3) To conduct labor-management consultations and collective bargaining with labor unions regarding wages and working conditions
4. (4) For personnel management within the corporate group, such as secondment, dispatch, transfer, etc.
5. (5) For the purpose of safety and hygiene management, health management, and other employee benefits (including information on the individual and their families), etc.
6. (6) To ensure smooth and appropriate response in the event of a disaster, emergency, or emergency involving the individual (including sudden illness or other health problems)
7. (7) To comply with other laws, regulations, and requests from relevant government agencies

(3) Purpose of use of applicants’ personal information

1. (1) To provide various information related to our recruitment activities (such as information on seminars, events, company information sessions, and websites) and to accept applications.
2. (2) For our company to conduct recruitment selection
3. (3) To process inquiries regarding recruitment selection, etc.
4. (4) To provide information to newly hired employees regarding pre-employment health examinations, employment procedures, etc.

(4) Matters concerning the public announcement of the purpose of use of specific personal information, etc.

1. (1) Of the personal information of directors, employees, and their dependents, etc., the Company will use the individual numbers and specific personal information of directors, employees, and their dependents, etc. only for the purposes set out below and will not provide them to third parties except as permitted by the Numbers Act.
1. a. Administration related to withholding of salary income and retirement income
2. b. Resident tax-related affairs
3. c. Employment insurance-related affairs
4. d. Health insurance and employee pension insurance-related affairs
5. e. Notification procedures for National Pension No. 3 insured persons
6. f. Preparation of declarations, notifications and applications related to wealth accumulation housing savings and wealth accumulation pensions
7. g. Defined contribution pension-related affairs (limited to affairs related to the preparation of statutory reports that must be submitted to tax authorities, etc. in connection with the payment of pensions or lump sums, etc.)
8. h. Other administrative tasks related to the payment of pensions or lump sums, etc. (only when the provision of personal numbers has been entrusted by employees or other recipients)
9. i. Business incidental to the above
2. (2) Personal number-related affairs concerning individuals other than officers, employees, and their dependents shall be used only for the purpose of preparing payment records for remuneration, fees, etc., and shall not be provided to third parties, except as permitted by the Numbering Act.

<About consignment>

When outsourcing administrative tasks related to this service to a third party, we may entrust your personal information to the outsourcing party after taking protective measures. In such cases, we will select a company that meets the necessary standards for handling and managing personal information as determined by our company, enter into a personal information protection contract, and strictly manage and supervise the information.
(For example, outsourcing product delivery to a delivery company)

<Provision to Third Parties>

(1) Except in the following cases, the Company will not provide personal information to third parties (including third parties in foreign countries (including third parties who plan to provide information in the future, hereinafter referred to as "third parties in foreign countries")). Please check the details of third parties in foreign countries as appropriate. Please see the end of the Privacy Policy for a list of third parties in foreign countries.

1. a. When providing your personal information to e-commerce platform service providers or other third parties ( including third parties located overseas ) to the extent necessary for the various services we provide
2. b. When providing your personal information to the operator of an external service such as Yahoo, Facebook, Google, Twitter, or other external services ( including third parties located overseas ) in connection with the service or for authentication using the service
3. c. When we link your browsing history, location information, hobbies, and preferences obtained from third parties such as public DMP operators and affiliate service providers with whom we work with with your personal information that we already have.
4. dc. When the customer has given prior consent to the provision of the information to a third party, or consent to the provision of the information to a third party in a foreign country
5. ed. When the personal information of the customer cannot be identified
6. a. When the customer has given their consent
7. b. When collecting and analyzing personal information for the purpose of improving the Service, developing related businesses, and marketing for partner companies, etc.
8. c. When disclosing or providing to a third party the information obtained through the compilation and analysis of the preceding paragraph in a manner that does not identify or specify individuals
9. d. When disclosure or use of personal information is deemed necessary in order to provide the Service to you
10. e. When sending you information about advertisements, services, etc. of our company or third parties such as our business partners
11. fe. When required by law
12. gf. When it is necessary to protect the life, body or property of our company, our customers or any third party, or any of the services we provide
13. h. When there is a particular need for the improvement of public health or the promotion of healthy child development
14. ig. When disclosure is legitimately requested by a national government agency, local government, or a person commissioned by them, and it is necessary to cooperate with them in carrying out the duties prescribed by law.

When personal information is provided to a third party in a foreign country for the services we provide, information about the service in question and the country of provision, etc. can be found here .

<Disclosure, correction, deletion, etc.>

When we receive a request for the disclosure, correction, deletion, or suspension of use of a customer's personal information, we will respond without delay to the extent that we are obligated to do so under the Personal Information Protection Act and other laws and regulations, only when we can verify that the request is made by the person in question. However, the personal information of customers who purchase our products using this service will be deleted without delay 180 days after the purchase. Furthermore, you agree in advance that if we suspend or delete all or a part of your personal information, we may not be able to provide you with the Service. (Please note that we may not be able to comply with requests to suspend or delete information that we hold in accordance with applicable laws and regulations.)

<About creating anonymously processed information>

We will create anonymous processed information using appropriate processing methods in accordance with laws and regulations, which makes it impossible to identify specific individuals and makes it impossible to restore the original personal information, and we will continue to make efforts to provide anonymous processed information in order to improve our customer service. The items of anonymously processed information created by our company are as follows: "Member ID, product information, purchase history, purchase store, purchase quantity, purchase amount, purchase date, purchase channel, number of purchases, order ID, prefecture of delivery destination, gender, birthday, survey response details" We will not provide anonymously processed information to third parties.
We will take necessary and appropriate safety control measures to manage anonymously processed information, including preventing its leakage, loss, or damage.

<About creating pseudonymized information>

We will create pseudonymized information using appropriate processing methods in accordance with laws and regulations, which makes it impossible to identify a specific individual unless it is compared with other information, and will use this information on an ongoing basis to create statistical information.
We will not provide pseudonymized information to third parties.
We will take necessary and appropriate safety control measures to manage pseudonymized information, including preventing its leakage, loss, or damage.

If you do not agree to this handling:

If you do not agree to all or part of this handling, you may not use the Service.

<Inquiry window>

Our company's contact point regarding personal information is as follows:

E-mail: info@tsuchi-ya.jp

Contact name: Tsuchi-ya Corporation, Personal Information Protection Division

<About Internet Security>

The pages on our website where you send your personal information use a "data encryption communication" called SSL (Secure Sockets Layer), so that the information cannot be read by third parties.

<About Cookies>

Our website uses cookies and other tracking technologies (hereinafter referred to as "Cookies, etc.").
Cookies, etc. are text files stored on a user's device when the user accesses a website, and electronic files stored by similar technologies (including web beacons, etc.). We use cookies, etc. to improve user experience and to understand how the website is used. Through the use of cookies, etc., we may also be able to know whether the user has visited our website before.

This policy describes the details of the cookies managed by our company and the cookies installed by other companies that are affiliated with our company's website and services (cookies installed by third parties), as well as how you can manage and select them.
Our website and services may use cookies issued by other companies to collect behavioral information and deliver advertisements.
If you wish to check the privacy policies of such third parties, or if you wish to disable advertisement delivery, etc. using cookies, etc. issued by third parties, please see below.

Measurement cookies

About Google Analytics

Some of our pages use Google Analytics, a service provided by Google, to understand how our customers have visited our site. When Google Analytics is used on our site, Google will collect, record, and analyze your visit history to our site based on cookies issued by our company. We receive the analysis results from Google and understand your visit status to our site. The customer information collected, recorded, and analyzed by Google Analytics does not include any information that identifies a specific individual, and is not considered personal information under the Act on the Protection of Personal Information. In addition, such information will be managed by Google in accordance with its privacy policy.
You can also stop the collection of your information through our use of Google Analytics by disabling Google Analytics in your browser's add-on settings. You can disable Google Analytics by downloading and installing the "Google Analytics Opt-out Add-on" from Google's opt-out add-on download page and changing your browser's add-on settings. If you disable Google Analytics, Google Analytics will also be disabled on websites other than this site that you visit, but you can re-enable Google Analytics by reconfiguring your browser's add-on. Please see the Google Analytics website for an explanation of the Google Analytics terms of use and the Google website for an explanation of Google's privacy policy.

• Google Analytics Terms of Use:
  http://www.google.com/analytics/terms/jp.html
• Google Privacy Policy:
  http://www.google.com/intl/ja/policies/privacy/
• Google Analytics Opt-out Browser Add-on:
  https://tools.google.com/dlpage/gaoptout?hl=ja